Today, Steven’s vision of smaller “boutique” fitness facilities focused on customer convenience and value has become the leading trend of the industry. After five years of success and development of the model, they began franchising the concept through Workout Anytime Franchising Systems, LLC. in 1999 with fellow fitness veteran, John Quattrocchi. Steven’s years of experience in club design, layout, and seamless operations has played a key role in the eventual development of WORKOUT ANYTIME’s unique concept and design.
In 1995, Steven founded Commercial Fitness Products, Inc., an Atlanta-based distributor of a broad range of commercial fitness equipment and flooring. During his time with Nautilus, Steven perfected his unique skills in the areas of club concept, design and equipment placement for any given environment. In his position as Southeastern Regional Sales Manager, Steven was the company’s top producer for five consecutive years. His accomplishments with HTCA led to Steven joining the leading fitness equipment manufacturer, Nautilus International in 1991. Steven’s commitment to excellence in the field led to a very successful decade-long partnership with HTCA as he and his team developed the Richard Simmons Anatomy Asylum club concept in both the Chicago and Atlanta market areas and later in large club operations in Dallas. Over the next few years, the success of Nationwide and the vision of its owner gained the attention of the industry leader, Health & Tennis Corporation of America. His great success allowed Steven to purchase his first health club, Nationwide Fitness Center, at the young age of twenty-four. With his hard work and perseverance, he quickly became the company’s top producer and was promoted to the position of General Manager at the age of twenty. Steven began his career as a fitness trainer and club salesman in May 1976 while attending Clemson University. He has a distinctly unique perspective in the areas of club design, development, operations and equipment requirements. Strickland has played a leading role in the growth of the fitness industry for over thirty years. It is with this foundation that we are committed to enhancing the quality of life through fitness and health. Our Vision: To reshape the fitness community where every body aspires to be the best they can be
Our Mission: To provide a friendly, convenient, life-changing journey with passion Today, with just under 200 locations across the country and growing, and a team of some of the most experienced health club professionals in the industry Workout Anytime is proof of the founders’ firm belief that you can offer members first class fitness facilities at the lowest cost possible and still turn a profit. True to their pioneering spirit, they soon found themselves leading the wave of the fastest-growing fitness segment by applying their winning formula of Quality, Value and Convenience. Starting in the early 1970’s, Workout Anytime founders John Quattrocchi (John Q) and Steve Strickland worked with some of the biggest names in the industry, including Bally and American Fitness. Together, they developed the Workout Anytime Franchise concept starting from humble beginnings in Douglasville, Georgia, in suburban Atlanta. About Workout Anytime Our Values and Our Team History
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